I haven’t had a Twinkie in at least five years, and typing that now is sort of sad because Twinkies are delicious. Sure, we’ve all heard the rumors that their shelf life is longer than the plastic they’re packaged in, which doesn’t really say much for the ingredients in the little yellow snack cake. Still, there’s a certain good ol’ American nostalgia factor that makes Twinkies a quintessentially classic treat.
The Twinkie was first invented on April 6, 1930 by James Alexander Dewar of the Continental Baking Company. Originally filled with banana cream, the flavor remained until World War II, when banana rationing forced the switch to vanilla. The newly formulated vanilla cream-filled Twinkie proved so popular that the banana version was not reintroduced until 2007, and even then only in limited release.
Now, you probably remember that in May 2012, Twinkies’ parent company, Hostess, filed for Chapter 11 bankruptcy. It was a sad moment for snack cake fans, and one that caused remaining boxes to fly off store shelves and pop up on eBay, some for hundreds of dollars. However, the shortage of Twinkies was short lived, as Hostess was bought out of bankruptcy in March 2013 by Apollo Global Management and Metropoulos & Co for $410 million and Twinkies found their way back to stores. Horray!
On a side note, I highly recommend that everyone try a deep fried Twinkie at least once in your life, just to say you’ve done it. Sure, there are plenty of other things you could deep fry with better results, but it’s worth stuffing in your mouth if you’re ready to put yourself in a sugar coma.